From Stumps to Screens: STAN and FanCraze Bring Cricket Fandom into the Digital Age!

Nazara-backed gaming startup STAN has partnered with FanCraze, the maker of ICC Crictos SuperTeam, to revolutionize cricket fandom. The exclusive partnership brings FanCraze's licensed ICC digital collectibles to STAN's interactive platform, which offers immersive experiences like live audio rooms, influencer-led communities, quests, and VIP events. The fans can now enjoy digital ownership, collectibles, and gamified experiences, which bring a higher level of engagement with the sport and its players.

STAN CEO Parth Chadha highlighted that cricket and gaming are Indian culture, and the partnership will bring the fans closer to the action. FanCraze CEO Anshum Bhambri highlighted the potential for greater fan engagement through digital ownership and social gamification.

Source: Indian Startup News, Medianews4u, Indian Television