Lemon Tree Hotels Limited has signed a license agreement for a new 51-room property, Keys Select by Lemon Tree Hotels, Panthpiplai, Ujjain, managed by subsidiary Carnation Hotels. Located on the Indore-Ujjain highway, this signing expands the company’s portfolio in Madhya Pradesh to 15 properties ahead of Simhastha 2028.
NEW DELHI — Indian hospitality chain Lemon Tree Hotels Limited announced in a regulatory disclosure on July 28, 2026, that it has signed a license agreement for a new 51-room property located at Panthpiplai, Ujjain, in Madhya Pradesh.
The development expands the company's regional presence as pilgrimage and commercial corridor travel across central India continues to grow.
The upcoming hotel, titled Keys Select by Lemon Tree Hotels, Panthpiplai, Ujjain, will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited.
Regional Portfolio Expansion and Strategic Location
The latest signing increases Lemon Tree Hotels' total portfolio in Madhya Pradesh to 15 properties, which includes three operational hotels and 12 upcoming projects.
Situated directly along the Indore-Ujjain Road, the property is positioned to capture commercial traffic from Indore as well as spiritual tourism inbound to Ujjain.
The property is located approximately 41 kilometers from Devi Ahilyabai Holkar Airport in Indore and 18.5 kilometers from Ujjain Junction Railway Station, providing regional transport connectivity.
Property Amenities and Facilities
Designed as a midscale full-service hotel, the new establishment will offer facilities tailored for corporate travelers, tourists, and pilgrims.
The property features and amenities specified in the regulatory announcement include:
51 well-appointed guest rooms.
In-house restaurant serving multi-cuisine dining options.
Banquet hall and meeting/conference room for events and corporate functions.
Swimming pool and fitness center for guest recreation.
Official Company Statements
In an official press release shared with stock exchanges, company executives highlighted the long-term potential of the regional corridor.
"Panthpiplai presents a compelling opportunity, with Ujjain seeing significant investment in infrastructure and tourism, building on its long-standing importance as one of India's foremost spiritual destinations," stated Vishvapreet Singh Cheema, President of Lemon Tree Hotels Ltd. "Its proximity to Indore, a major commercial and industrial centre, further strengthens the location's potential... With Simhastha 2028 further elevating Ujjain's profile and continued infrastructure development strengthening connectivity, we see strong potential for the hotel and the market in the years ahead."
Why It Matters
The signing aligns with hospitality expansion strategies focusing on Tier-II and Tier-III cities across India, driven by rising domestic travel and infrastructure developments.
Positioning midscale accommodation along the transit corridor between Indore and Ujjain prepares local infrastructure for high-density events such as the upcoming Simhastha 2028 congregation, while offering affordable lodging for regional business travelers.
Key Facts at a Glance
Property Name: Keys Select by Lemon Tree Hotels, Panthpiplai, Ujjain.
Capacity: 51 well-appointed rooms.
Management Entity: Carnation Hotels Private Limited (Wholly-owned subsidiary of Lemon Tree Hotels Ltd).
Madhya Pradesh Footprint: 15 total properties (3 operational, 12 upcoming).
Filing Date: July 28, 2026.
Frequently Asked Questions (FAQ)
What entity will manage the new Lemon Tree property in Ujjain?
The property will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited.
Where is the new Keys Select hotel located?
The hotel is located at Panthpiplai on the Indore-Ujjain Road in Madhya Pradesh, positioned between Indore's commercial hub and Ujjain's spiritual center.
What amenities will the new 51-room property feature?
The hotel will include 51 guest rooms, an in-house restaurant, a banquet hall, a meeting/conference room, a swimming pool, and a fitness center.
How large is Lemon Tree Hotels' presence in Madhya Pradesh?
Following this signing, Lemon Tree Hotels' total portfolio in Madhya Pradesh stands at 15 properties, comprising three operational hotels and 12 upcoming projects.
Sources: Lemon Tree Hotels Limited Official Portal, Company Disclosure to Stock Exchanges