Lionsgate Play Bets Big On India: AI, Originals And A Rs 1,000 Crore IP War Chest

From Streamer To Story Factory

The new roadmap marks a clear shift away from a pure distribution model. Lionsgate Play plans to build content that can travel across streaming, theatrical releases, television, YouTube, gaming and other formats, turning each project into a monetisable franchise.

AI Joins The Writer’s Room

A key part of the strategy is an in-house AI-led studio and production workflow. Jain has said artificial intelligence will not replace creativity, but instead widen what stories can be told by lowering production barriers and improving efficiency across the content pipeline.

Originals, Regional Content And Bigger Slates

Lionsgate Play has also restarted investment in Indian originals after pausing them last year, with renewed focus on Hindi films as well as Tamil and Telugu content. The company is simultaneously expanding its slate and building a superhero universe that spans comics, films, series and gaming, signalling a more ambitious franchise strategy.

Why The Rs 1,000 Crore Goal Matters

The Rs 1,000 crore IP target is more than a headline number — it reflects Lionsgate Play’s attempt to become a creator of premium assets rather than just a license-driven platform. The company says it already has around five million paying subscribers and wants to eventually scale to 15 million.

Key Highlights

Lionsgate Play is targeting Rs 1,000 crore in intellectual property creation.

The platform is pushing AI-led production and in-house tech development.

Indian originals in Hindi, Tamil and Telugu are back on the agenda.

The company aims to grow from about 5 million paying subscribers to 15 million.

Sources: The Economic Times, Variety, Deadline, Business Today