Emirates deepens partnership with Sri Lanka Tourism to drive inbound tourism and economic development

Emirates Airline has re-signed its strategic partnership with the Sri Lanka Tourism Promotion Bureau (SLTPB) during the Arabian Travel Market 2025. Through the partnership, Sri Lanka's tourism sector is set to benefit from Emirates' vast global route network and global destination marketing knowledge. Below is a comprehensive rundown:

 

Key Features

Re-signed Memorandum of Understanding (MoU):

 

Emirates and SLTPB signed a fresh MoU to enhance their association, initially inked in 2022.

 

The agreement lays emphasis on developing Sri Lanka as a prime holiday destination throughout Emirates' network.

 

Joint Initiatives:

 

The partnership entails creating excursions and familiarization tours to promote Sri Lanka's distinctive products to feeder markets.

 

Emirates and SLTPB seek to boost inbound travel by emphasizing the island's variability.

 

Tourism Growth:

 

Sri Lanka welcomed more than 2 million tourists in 2024, with Emirates having transported over 240,000 passengers from the major markets of Russia, the UK, Germany, Australia, China, and the US.

 

The partnership has helped to maintain a consistent increase in tourism numbers, boosting the economic recovery of the country.

 

Commitment to Connectivity:

 

Emirates reaffirmed its commitment to linking Sri Lanka to the globe with extra flights, deployment of sophisticated aircraft such as the A350, and improved passenger comfort.

 

The company has operated in Sri Lanka for 39 years, making the country a cornerstone in its operations.

 

Strategic Vision:

 

SLTPB pointed out that the charm and appeal of Sri Lanka need to be highlighted to the rest of the world, and there is a need to tap into prime markets to bring in top-notch travelers.

 

The alliance is likely to increase tourist arrivals and promote Sri Lanka's potential as a top destination.

 

Future Prospects:

 

Emirates and SLTPB are looking forward to another year of mutual success, with a focus on creative marketing initiatives and collective efforts to develop Sri Lanka's tourism sector.

 

This new partnership reflects the shared commitment of Emirates and SLTPB to marketing Sri Lanka as a high-end leisure destination and stimulating economic development through tourism.

 

Sources: Island.lk, Daily FT, Newswire