Image Source: Startup Pedia
Shankar Meena, a farmer from Rajasthan, faced repeated rejection from banks when he sought support for his agribusiness idea. Undeterred, he founded Jeevan Mushrooms in 2017, India’s first commercial mushroom spawn lab in Rajasthan. Today, his venture has achieved a turnover of 90 lakh, empowering farmers nationwide.
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Agriculture in Rajasthan has traditionally revolved around millet, maize, groundnut, pulses, and livestock. Yet, Shankar Meena, an MBA dropout, identified a critical gap in the state’s farming ecosystem: the absence of quality mushroom spawn. Despite banks refusing him credit, he pursued his vision with determination and scientific innovation.
Key Highlights
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Shankar Meena established Jeevan Mushrooms in 2017 near Jaipur, focusing on high-quality mushroom spawn production.
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The enterprise has scaled to supply farmers across India, enabling diversification beyond conventional crops.
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Advanced scientific techniques are used to ensure reliable spawn quality, making mushroom farming more accessible and profitable.
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The business has reached a turnover of 90 lakh, showcasing the potential of agritech ventures in rural India.
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His journey underscores resilience, innovation, and the importance of alternative farming models in boosting rural incomes.
Sources: The Better India, Devanshu Srivastava for The Better India
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