Glow Goals Unlocked: 10 Serums That Brighten, Even, and Transform Your Skin

In the ever-evolving world of skincare, serums have emerged as the go-to elixirs for those chasing that elusive lit-from-within glow. Lightweight yet potent, these concentrated formulas are designed to penetrate deep and deliver targeted results—whether it’s fading dark spots, evening out skin tone, or restoring hydration. A new roundup by Hindustan Times and MSN India highlights the top 10 serums for glowing skin in 2025, catering to every skin type and concern.

 

Top Picks for Radiant, Even-Toned Skin

 

1. The Derma Co 10% Vitamin C Face Serum  

   - Combines 10% vitamin C with 5% niacinamide, hyaluronic acid, and ferulic acid  

   - Targets pigmentation, dullness, and uneven tone  

   - Ideal for oily skin but may oxidize quickly  

 

2. Mamaearth Vitamin C Daily Glow Serum  

   - Enriched with 50x vitamin C, turmeric, and 5% niacinamide  

   - Lightweight and beginner-friendly  

   - Suits all skin types but may not suit acne-prone skin  

 

3. Minimalist 10% Vitamin C Serum  

   - Uses stable Ethyl Ascorbic Acid with Centella water and Acetyl Glucosamine  

   - Fragrance-free and gentle on sensitive skin  

   - Great for dull, uneven skin tone  

 

4. Deconstruct 10% Vitamin C + 0.5% Ferulic Acid Serum  

   - Water-based and non-sticky  

   - Brightens skin and reduces tanning  

   - Best for oily and sensitive skin  

 

5. Plum 10% Niacinamide Serum with Rice Water  

   - Combats blemishes, acne marks, and dullness  

   - Includes caffeine and squalane for hydration  

   - Vegan and paraben-free  

 

6. Suganda VCIP Oil-Based Serum  

   - Contains 15% Ascorbyl Tetraisopalmitate and carotenoids  

   - Nourishes with squalane and jojoba oil  

   - Ideal for dry, sensitive skin  

 

7. Foxtale 15% Vitamin C Serum  

   - Uses pure L-ascorbic acid for fast brightening  

   - Shows visible results in 5 days  

   - Suitable for all skin types  

 

8. Lakmé Vit C Brilliance Serum  

   - Infused with jicama extract and vitamin E  

   - Lightweight and beginner-friendly  

   - May not work on deep pigmentation  

 

9. Dot & Key 10% Vitamin C + E + Niacinamide Serum  

   - Triple vitamin C blend with antioxidant support  

   - Hydrates and brightens skin  

   - Works well under sunscreen and makeup  

 

10. Papaya and 30x Vitamin C Essence Serum  

   - Water-based with hyaluronic acid for hydration  

   - Brightens and reduces dark spots  

   - Non-sticky and suitable for daily use  

 

Why Serums Matter in 2025

 

- Vitamin C, niacinamide, and hyaluronic acid remain the gold standard for glow  

- Serums offer faster absorption and deeper penetration than creams or lotions  

- With consistent use, they can visibly improve skin tone, texture, and clarity  

- The trend is shifting toward clean, fragrance-free, and multi-tasking formulas  

 

Choosing the Right Serum

 

- For oily or acne-prone skin: opt for lightweight, non-comedogenic formulas with niacinamide  

- For dry or mature skin: look for oil-based serums with ceramides or squalane  

- For sensitive skin: choose fragrance-free, low-irritant options with stable vitamin C derivatives  

 

Sources: Hindustan Times, MSN India, Demure Beauty, Drug Research, Indian Dermatology Online Journal, Asian Journal of Pharmaceutics