Image Source : The Hindu Business Line
In a strategic move to bolster last-mile delivery and scale operations, GOTEK, the logistics arm of Isa Logistics Pvt Ltd, has launched a high-capacity sort centre dedicated to Meesho’s rapidly expanding e-commerce network. Located in Maharashtra, the 40,000 square foot facility is designed to handle up to 150,000 parcels per day, with the ability to scale up to twice that volume during peak seasons.
This development marks a significant milestone in Meesho’s logistics evolution, aligning with its mission to deliver affordable products across India with speed and precision.
Key Highlights From the Launch
- The sort centre is equipped with advanced sortation systems, real-time visibility tools, and streamlined workflows
- Daily throughput capacity ranges from 100,000 to 150,000 parcels, with scalability up to 2x during high-demand periods
- The facility is expected to significantly enhance Meesho’s last-mile delivery efficiency and service responsiveness
- GOTEK’s infrastructure is tailored to support Meesho’s pan-India reach, especially in underserved Tier 2 and Tier 3 markets
Strategic Vision and Infrastructure Integration
- The launch is part of Isa Logistics’ broader strategy to offer end-to-end logistics solutions, from cross-border freight to domestic last-mile delivery
- GOTEK’s capabilities are backed by Isa’s established presence in container freight stations, warehousing, trucking, and freight forwarding
- The new sort centre strengthens Isa’s vision of building a future-ready logistics platform that connects global supply chains with local fulfillment
Why This Matters for Meesho
- Meesho, which recently crossed 1.1 million sellers and over a billion orders in the past year, is India’s fastest-growing horizontal e-commerce platform
- The company has seen a 43 percent surge in order volumes and a 54 percent increase in revenue year-on-year
- With 85 percent of orders coming from returning users, operational efficiency is key to sustaining growth and customer satisfaction
- The new sort centre will help Meesho maintain its promise of low-cost, high-speed delivery across its vast product catalog
Industry Implications
- As e-commerce penetration deepens in India, logistics infrastructure is becoming a critical differentiator
- GOTEK’s investment reflects a broader trend of tech-enabled, scalable logistics solutions tailored for high-volume, high-velocity platforms
- The partnership between Meesho and GOTEK underscores the importance of agile, infrastructure-driven supply chain models in modern commerce
Sources: Economic Times Infra, Meesho Blog, Isa Logistics Press Briefing, Moneycontrol, Business Today, Indian Express, Meesho.io
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