Grandmaster Of Time: Titan Honors Gukesh In Premium Push

Titan Of The Year Platform  
Titan has institutionalized “Titan of the Year” as a long-term brand initiative, celebrating individuals who embody mastery and resilience. Following Wing Commander Rakesh Sharma in 2025, the 2026 edition honors Gukesh Dommaraju, whose fearless chess strategies and calm precision mirror Titan’s values of excellence and innovation.  

Premiumisation Strategy  
The campaign highlights Titan’s focus on premium watches, with limited-edition mechanical models aimed at high-value segments. The company is targeting $2 billion in revenue by FY2030, positioning India alongside Swiss and Japanese watchmaking traditions. This premium push reflects Titan’s shift from volume-led launches to brand-led growth.  

Cultural And Market Impact  
By associating with Gukesh, Titan connects with younger audiences while reinforcing its global aspirations. The campaign blends cultural pride with luxury branding, strengthening Titan’s identity as a homegrown brand with international ambitions.  

Key Highlights  

• Titan names Gukesh Dommaraju “Titan of the Year 2026”  
• Launch of limited-edition automatic watch priced at ₹69,995  
• Only 500 pieces available, targeting premium buyers  
• Titan aims for $2 billion revenue by FY2030  
• Campaign reflects India’s growing stature in global watchmaking  

Conclusion  
Titan’s collaboration with Gukesh is more than a marketing move—it is a statement of intent. By celebrating excellence and pushing premiumisation, Titan is positioning itself as a global contender while honoring India’s rising icons.  

Sources: Fortune India, BusinessLine, Mines to Market