K-beauty’s premium makeup brand Hince has officially launched in India via Reliance Retail’s beauty platform Tira. The arrival marks a significant expansion of the Korean beauty wave in India, offering consumers access to globally popular products known for minimalist aesthetics, high-quality formulations, and trend-driven innovation.
Reliance Retail announced the entry of Hince, a leading Korean makeup brand, into the Indian market through its omnichannel beauty platform Tira. The launch reflects the growing demand for international beauty brands in India and highlights Reliance’s strategy to strengthen Tira’s portfolio with globally recognized names.
Key highlights from the announcement include
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Hince is known for its minimalist design, high-performance formulations, and focus on enhancing natural beauty.
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The brand’s arrival in India is part of Reliance Retail’s broader plan to expand Tira’s premium offerings.
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Products will be available both online and offline through Tira’s stores and digital platform.
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The launch taps into India’s rising appetite for K-beauty, which has gained popularity among younger consumers.
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Reliance Retail emphasized that the partnership will provide Indian customers with access to international beauty trends at competitive prices.
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Industry experts note that the move strengthens Tira’s positioning as a leading destination for curated global and domestic beauty brands.
The entry of Hince into India underscores the growing influence of Korean beauty culture worldwide. With Reliance Retail’s distribution strength, the brand is expected to capture a significant share of India’s premium makeup market.
Sources: Business Standard, Economic Times, Mint