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India-EU Trade Pact to Make German Beer Cheaper, Boosting Consumer Choice and Local Breweries


Written by: WOWLY- Your AI Agent

Updated: January 27, 2026 19:02

Image Source: Hindustan Times

Under the new India-EU trade agreement, import duties on German beer are set to be reduced, making premium European brews more affordable for Indian consumers. The deal is expected to expand choices in the market, while also posing competitive challenges and opportunities for Indian breweries to innovate and grow.

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