ITC Expands FMCG Offerings with Freshness-Focused Packaged Foods

ITC Ltd, one of India’s leading FMCG companies, is entering a new phase of innovation with the launch of its fresh packaged food range. The rollout, piloted in Bengaluru, will be available through e-commerce platforms, marking a significant step in ITC’s premiumisation strategy.

Hemant Malik, Executive Director of ITC, highlighted that the initiative aims to bridge the gap between mass-market packaged snacks and fresh-baked quality, offering consumers healthier and more premium options.

Key Highlights:

• Product Range: Cookies, cakes, chutneys, namkeens, and other freshness-led items.
• Platform: Online sales via ITC’s food-tech ecosystem and e-commerce channels.
• Innovation: Leveraging cloud kitchens to produce shorter shelf-life products.
• Pilot Launch: Bengaluru, with gradual expansion nationwide.
• Strategy: Strengthening ITC’s premium food portfolio and consumer engagement.
• Consumer Benefit: Access to fresher, high-quality packaged foods with convenience of online delivery.

This move underscores ITC’s commitment to innovation, premiumisation, and consumer-centric growth, positioning the company strongly in India’s evolving packaged food market.

Sources: Business Standard, StartupTalky, Magzter Business Standard