Kati Patang Lifestyle Ropes in New CEO, Clears ₹210 Mn Rights Issue to Fuel Growth

Kati Patang Lifestyle Ltd., formerly known as VirtualSoft Systems Ltd., has announced the appointment of Mr. Shantanu Upadhyay as Joint Managing Director & CEO, signaling a leadership refresh as the company gears up for its next growth phase. Mr. Upadhyay, who brings deep experience in consumer brands and digital transformation, is expected to spearhead strategic initiatives and operational scaling.

 

In tandem, the board has approved a rights issue of up to ₹210 million, aimed at strengthening the company’s capital base and funding expansion plans. The rights issue will offer equity shares to existing shareholders, with detailed terms—including ratio and pricing—expected to be disclosed in the upcoming shareholder circular.

 

These developments come as Kati Patang pivots from its legacy tech roots into a lifestyle and consumer brand platform, with a focus on craft beverages, experiential retail, and digital-first storytelling.

 

Key Highlights:

Leadership update: Shantanu Upadhyay appointed Joint MD & CEO

 

Fundraising: ₹210 million rights issue approved

 

Purpose: Capital infusion for brand expansion and operations

 

Strategic shift: From tech to lifestyle and consumer experiences

 

Next steps: Shareholder communication on rights issue terms

 

Source: Rediff Money – Executive Appointment Disclosure