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Kisah Apparels Weaves a ₹13 Crore Growth Story with Wow Momo’s Backing

Updated: June 12, 2025 12:31

Image Source: JustDial
Kisah Apparels, mens ethnicwear brand, has raised ₹13 crore in its latest funding round led by Wow Momo founder Sagar Daryani. The financing will be used to expand the offline retail presence of Kisah, scale D2C business, and strengthen brand-building efforts.
 
Key Points
  • Funding Size: ₹13 crore raised in a pre-Series A round.
  • Lead Investor: Sagar Daryani, founder of Wow Momo, Inflection Point Ventures, and a few other angel investors.
  • Expansion Plans: Kisah will expand to five to six new places in metros like Gurugram, Hyderabad, and Bengaluru.
  • Revenue Growth: Kisah ended FY25 with revenue of ₹50 crore, up from ₹23 crore in FY24.
Impact on the Ethnicwear Market
Kisah Apparels is riding India's ₹30,000-35,000 crore rising ethnicwear market at a 20-25% annual growth. The brand's interest in giving traditional designs a contemporary twist to appeal to millennials and Gen Z has attracted strong investor interest.
 
Sources: MSN, Economic Times, Entrackr

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