Image Source: WOWNEWS24X7
Valentine’s Week 2026 began with a floral frenzy in Lucknow, as Rose Day saw nearly 9–10 lakh flowers sold in a single day at Phool Mandi, Kisan Bazaar. Roses dominated demand, generating ₹3 crore in sales, with premium bouquets fetching up to ₹18,000. The city’s markets bloomed with love.
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Key Highlights
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Record Sales: Lucknow’s Phool Mandi in Kisan Bazaar reported ₹3 crore in flower sales on Rose Day alone, marking one of the busiest Valentine’s Week openings in recent years. Nearly 9-10 lakh flowers were sold, with roses accounting for 80% of total demand.
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Premium Bouquets: Traders highlighted the popularity of luxury arrangements. A bouquet of 225 roses sold for ₹18,000, while premium “Taj Mahal roses” were priced at ₹80 each, reflecting the rising demand for high-quality blooms.
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Price Surge: Throughout the day, single roses ranged between ₹50–₹90 depending on quality, showing how Valentine’s Week drives seasonal price spikes.
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Cultural Significance: Rose Day, the first day of Valentine’s Week, continues to symbolize love, friendship, admiration, and purity depending on the rose’s color. Red roses remain the most popular, but yellow, pink, and white also saw strong demand.
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Local Impact: Uttar Pradesh, India’s largest rose-producing state, plays a crucial role in meeting this seasonal demand, with 66,410 metric tonnes of rose production annually.
Why It Matters
The Rose Day rush in Lucknow reflects both the emotional and economic power of flowers. Beyond romance, roses have become a seasonal economic driver, supporting local farmers, traders, and florists. The blending of cultural symbolism with booming commerce highlights how Valentine’s Week traditions continue to evolve while remaining deeply rooted in everyday life.
Sources: Hindustan Times, The Economic Times, APEDA Production Data
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