NIIT Learning Systems (NIIT MTS) has acquired US-based custom learning and training firm SweetRush for up to USD 26 million through its wholly owned subsidiary, NIIT (USA), Inc. The strategic deal enhances NIIT’s AI-powered managed learning services, expands its Americas presence, and supports long-term client growth.
Background And Deal Overview
NIIT Learning Systems, a global managed learning and corporate training solutions provider, has announced the acquisition of SweetRush, a San Francisco-based learning experience design and strategy company. The transaction, valued at up to USD 26 million, includes performance-linked earnouts spread over the next five years. The acquisition is being executed through NIIT’s wholly owned US subsidiary and aligns with the company’s international expansion strategy.
Strategic Rationale
The deal strengthens NIIT’s capabilities in AI-enabled custom learning, digital transformation, and human-centred design. SweetRush brings deep expertise in learning strategy, instructional design, and immersive learning solutions, supported by a workforce of more than 100 professionals based across the United States and Costa Rica. This integration enhances NIIT’s ability to deliver end-to-end learning solutions at scale.
Key Highlights
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Expansion of AI-driven managed learning services with advanced custom learning design capabilities
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Stronger near-shore delivery presence in the Americas, improving speed and client responsiveness
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Opportunity to convert project-based learning engagements into long-term managed service contracts
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Alignment with NIIT Learning Systems’ strategy to deepen client relationships and drive sustainable revenue growth
Executive Perspective
NIIT Learning Systems’ leadership highlighted that the acquisition combines global scale, technology, and AI with SweetRush’s human-centred learning expertise. SweetRush’s leadership stated that joining NIIT enables broader global reach while maintaining innovation and creative independence.
Sources: ,Press Trust of India, The Week. Business Standard, PR Newswire