Nutella India launches a vibrant World Nutella Day 2026 campaign on February 5, starring brand ambassador Ranveer Singh in a joyful brand film showcasing Nutella-infused breakfast delights like pancakes, crepes, and toast. The fan-driven global event, started in 2007, promotes togetherness through shared recipes and moments, backed by a 360-degree push including social media, influencers, and dessert chain tie-ups.
World Nutella Day falls on February 5 each year, uniting millions of fans worldwide in celebrating the iconic hazelnut spread from Ferrero. This 2026 edition spotlights creativity in daily rituals, from breakfast spreads to cultural traditions, inviting everyone to share their Nutella love online and offline. In India, Ranveer Singh leads the charge, embodying the brand's ethos of joy and connection.
Nutella India optimizes mornings with Nutella by blending it into favorites like rotis and parathas, making every bite a celebration of shared happiness. The campaign builds on nearly two decades of fan passion, turning simple meals into memorable experiences.
Key Highlights:
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Ranveer Singh stars in a lively kitchen scene preparing Nutella-drizzled pancakes topped with blueberries, crepes, thumbprint biscuits, and open-faced toast for friends.
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His energetic vibe sparks laughter and dancing, ending with the cheer "Happy World Nutella Day!" as he urges fans to say hello to happiness with their recipes.
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360-degree rollout spans digital platforms, e-commerce, social media, over 200 creators, in-store activations, and tie-ups with 10+ dessert chains like Froyoland and Cream & Stone.
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Zoher Kapuswala, Marketing Head at Ferrero India, hails it as proof of Nutella's cultural icon status, fueled by fans sharing recipes and memories globally.
Why It Resonates
This real-time push leverages Ranveer Singh's star power and Nutella's timeless appeal for World Nutella Day SEO trends, boosting engagement around hazelnut spread recipes and breakfast ideas. Fans can join by posting their Nutella moments, amplifying the viral joy across India.
Sources: Media InfoLine, afaqs!