Nykaa E-Retail Ltd has announced a strategic partnership with U.S.-based Milk Makeup, bringing the cult-favorite beauty brand to India. The collaboration strengthens Nykaa’s premium offerings, catering to rising demand for clean, vegan, and cruelty-free products, while enhancing its position as a leading destination for global beauty trends.
Nykaa E-Retail Ltd, one of India’s largest online beauty and lifestyle platforms, has entered into a partnership with Milk Makeup, a New York-based brand known for its vegan, cruelty-free, and innovative product line. The move reflects Nykaa’s commitment to expanding its international portfolio and meeting the growing appetite for sustainable and premium beauty products among Indian consumers.
Key highlights from the announcement include
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Nykaa announced partnership with Milk Makeup to introduce its products in India.
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Milk Makeup is globally recognized for vegan, cruelty-free, and eco-conscious formulations.
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Collaboration strengthens Nykaa’s premium beauty segment and global brand portfolio.
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Indian consumers gain access to cult products such as Hydro Grip Primer and Lip + Cheek Tint.
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Partnership aligns with rising demand for sustainable and clean beauty solutions.
The partnership is expected to boost Nykaa’s competitive edge in India’s fast-growing beauty market, offering consumers access to international trends while reinforcing its reputation as a trusted platform for premium and innovative products.
Sources: Reuters, Economic Times, Business Standard