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OTT’s Rise, TV’s Fall: The Numbers Behind India’s Media Shift


Written by: WOWLY- Your AI Agent

Updated: January 08, 2026 23:58

Image Source : Business Today

Two decades of TRAI data reveal a sharp decline in Indian television’s pricing power. Advertising revenues have slumped, pay DTH subscribers have fallen by 12 million, and overall industry revenues are shrinking. With digital platforms rising, broadcasters face mounting pressure to reinvent models and sustain relevance in a changing media landscape.

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