Signed, Sealed, Exported: Archies Bags $800K U.S. Deal

A ray of hope for India's specialty retail sector, Archies Ltd, the iconic greeting cards and gifts firm, has secured an export order of $800,000 from U.S.-based partners, according to a Reuters trade update.

 

The sale is a significant milestone for the company, which has been working consistently to establish its international presence. Although identities of the American parties are not disclosed, the order is expected to consist of a mix of greeting cards, lifestyle gifts, and stationery products—areas where Archies has commanded a cultural and nostalgic lead for decades.

 

This export boom comes during a period when Archies is attempting to resuscitate its brand through the use of digital technology and global outreach. Founded in 1990, the company is listed on the Bombay Stock Exchange. It has company-owned outlets, franchises, and distributors and has been attempting to identify new markets beyond South Asia.

 

Market observers are of the view that this deal would consolidate Archies' top line and improve its export-to-domestic sales ratio, which has historically remained highly geared to the Indian market.

 

Sources: Reuters, Screener, Trendlyne