Wrap2Earn has announced a national advertising partnership with Moove, enabling brands to run campaigns across the Uber India fleet. This collaboration integrates Wrap2Earn’s expertise in transit advertising with Moove’s vehicle network, offering businesses a scalable, high-visibility platform to reach urban audiences through innovative, on-the-move branding solutions.
In a significant move for India’s advertising industry, Wrap2Earn has partnered with Moove to launch a nationwide advertising initiative across Uber India’s fleet. The collaboration aims to transform everyday rides into dynamic marketing opportunities, giving brands access to millions of commuters across major cities.
Wrap2Earn, known for its transit media innovation, will leverage Moove’s extensive vehicle network to deliver high-impact campaigns. This partnership is expected to provide advertisers with scalable reach, measurable engagement, and enhanced visibility, especially in urban centers where mobility-driven advertising is gaining traction.
Industry experts highlight that this initiative reflects the growing trend of out-of-home (OOH) advertising merging with digital insights, offering brands both physical presence and data-backed performance metrics.
Key Highlights / Major Takeaways
Wrap2Earn-Moove partnership enables advertising across Uber India fleet
Focus on scalable, high-visibility campaigns in urban markets
Integration of transit media with digital analytics
Brands gain access to millions of daily commuters
Strengthens OOH advertising ecosystem in India
Sources: Economic Times Brand Equity, Business Standard, Financial Express