Zilo Threads the Needle with $4.5M Stitch from Info Edge & Chiratae

Mumbai-based fashion tech startup Zilo has raised $4.5 million in a seed funding round led by Info Edge Ventures and Chiratae Ventures, aiming to redefine how urban India shops for fashion. The infusion will power Zilo’s rapid expansion beyond Mumbai, strengthen its hybrid supply chain, and deepen partnerships with over 250 leading brands.

 

Key Highlights:

 

•⁠  ⁠Lightning-Fast Delivery: Zilo promises delivery of fashion and lifestyle products from top brands—like Levi’s, Puma, and The Souled Store—in under 60 minutes, catering to last-minute shoppers and style emergencies.

 

•⁠  ⁠Unique Features: The platform offers scheduled home trials, instant returns, and AI-powered style recommendations, blending online convenience with offline flexibility.

 

•⁠  ⁠Expansion Plans: The fresh capital will help Zilo scale up to 100,000 styles, add new categories such as footwear, bags, and accessories, and expand to other metro cities before the festive season.

 

•⁠  ⁠Market Momentum: Zilo’s fundraise comes amid a surge in quick commerce fashion, with the Indian q-commerce market growing from $0.5 billion in FY22 to $3.3 billion in FY24.

 

Outlook:

With its promise of curated, rapid, and reliable fashion delivery, Zilo is poised to set a new standard for urban shoppers. As quick commerce heats up, Zilo’s tech-driven approach and focus on customer experience could make it a leader in India’s evolving fashion landscape.

 

Sources: Economic Times, Business Standard, Passionate in Marketing