Optiemus Unveils RhinoTech: India’s Bold Step to Capture a ₹20,000 Crore Screen Protector Market

Optiemus Infracom, a leading Indian telecom and electronics manufacturer, has unveiled RhinoTech, its new brand of premium tempered glass screen protectors manufactured locally in India with advanced technology from US-based Corning. This launch marks the first time advanced-grade screen protectors of such quality are produced domestically, aiming to transform India’s largely import-dependent and fragmented screen protector market. Optiemus projects generating a significant revenue of Rs 1,800 to 2,000 crore from RhinoTech by the end of the financial year 2027.

Key Highlights of RhinoTech Launch and Business Outlook

Product: RhinoTech tempered glass screen protectors, engineered using Corning’s globally recognized glass technology.

Manufacturing Location: Produced at Optiemus’ Noida facility, these protectors will serve both domestic and international markets.

Market Opportunity: India’s tempered glass screen protector market is estimated at 400 million units with a retail value of Rs 20,000 crore as of 2025, with over 90% of demand currently met by low-cost imports causing inconsistent quality and an unorganized ecosystem.

Product Features: Includes superior durability, crystal clarity, anti-microbial glass for hygienic use, and a unique unlimited one-year replacement policy. Each product carries a fog mark certificate to authenticate quality and guard against counterfeits.

Market Segments: RhinoTech will initially focus on premium smartphones with plans to expand into budget and economy smartphone segments in the near term.

Distribution: Available from the end of September 2025 via RhinoTech’s official website and authorized retail partners in select Indian cities, with future plans to enter export markets.

Strategic Significance: The launch reinforces the Make in India initiative by promoting locally made, BIS-certified screen protectors to raise industry standards and consumer confidence.

Corporate Vision: Ashok Kumar Gupta, Chairman of Optiemus Infracom, emphasized the ambition to position India as a global hub for premium mobile accessories and provide every mobile user a high-quality "Make in India" tempered glass protector.

Industry Support: The launch coincides with the Bureau of Indian Standards' introduction of the world’s first standard for “Chemically Tempered Glass Screen Protectors” in July 2025, setting quality benchmarks in the segment.

Partnership: Collaboration with Corning ensures incorporating cutting-edge glass innovation combined with Optiemus’ manufacturing excellence.

Revenue Target: Optiemus expects the RhinoTech business to deliver Rs 1,800-2,000 crore in revenue by FY27, marking it as a major growth driver in the company’s portfolio.

Market Context and Demand Dynamics

With India’s mobile phone user base rapidly expanding and smartphone production growing at over 30% CAGR, the demand for reliable, quality screen protection has surged. The current ecosystem relies heavily on imports that vary widely in quality. RhinoTech seeks to address these gaps by offering premium, consistent quality protectors that enhance user experience and device longevity. This initiative also serves to organize a largely unstructured market into a reputable ecosystem centered on quality, service, and consumer trust.

Innovative Product Differentiators

RhinoTech’s application of anti-microbial glass aims to provide safer usage environments amid growing awareness of hygiene in device handling. Its unlimited one-year replacement policy is a first in the world, giving customers confidence and convenience against accidental damages. Furthermore, fog-mark authentication combats counterfeit products, protecting both consumers and brand integrity.

Growth and Expansion Prospects

While RhinoTech initially targets the premium smartphone segment, Optiemus plans to broaden the product range to cover economy segments, thereby addressing all tiers of mobile users. Robust production capabilities at the Noida facility coupled with global quality inputs poise RhinoTech for sizeable domestic penetration and future overseas footholds.

Conclusion

Optiemus Infracom’s RhinoTech launch is a landmark step in India’s mobile accessories landscape, combining global innovation with local manufacturing strength. The initiative not only significantly reduces dependence on imports but also raises industry standards through BIS certification and pioneering product assurances. With an ambitious Rs 2,000 crore revenue target by FY27, RhinoTech is positioned to reshape India’s screen protector market and contribute meaningfully to the country’s Make in India drive.

Source: Economic Times, Business Standard, Fortune India, Moneycontrol, Communications Today