Reebok Leads ABG’s Thrilling 100+ Store Rollout Across India

Authentic Brands Group has announced a major retail expansion in India, marking one of its largest international pushes. Reebok, a flagship brand under ABG, will spearhead the initiative, reflecting strong consumer appetite for premium sportswear and fitness-driven fashion.

Reebok Leads The Charge

Reebok’s leadership in this expansion highlights ABG’s focus on leveraging brand equity and consumer trust. The rollout will target key metropolitan hubs and tier-two cities, aiming to capture India’s growing fitness and lifestyle market.

India’s Retail Growth Opportunity

With India’s sportswear and athleisure sector witnessing double-digit growth, ABG’s aggressive store strategy positions the company to capitalize on rising disposable incomes and evolving consumer preferences. The expansion also signals confidence in India’s retail infrastructure and long-term market potential.

Key Highlights

• ABG to open 100+ stores in India
• Reebok spearheading the expansion strategy
• Focus on sportswear and lifestyle market growth
• Targeting metro and tier-two cities for rollout

Sources: Company announcement, retail industry reports