SKIMS Officially Enters India Through Exclusive Partnership With Reliance Brands

Strategic Partnership Brings SKIMS to India

MUMBAI — Reliance Brands Limited (RBL) announced a landmark partnership to introduce global lifestyle and shapewear brand SKIMS to consumers across India. According to official corporate announcements, the exclusive agreement will establish the brand's physical and digital footprint in one of the world's fastest-growing retail economies.

The expansion strategy includes opening the brand's first exclusive flagship stores in major metropolitan hubs, starting with Delhi and Mumbai. These brick-and-mortar launches will be complemented by a phased nationwide rollout across digital commerce platforms, allowing nationwide access to the label's diverse product portfolio.

Brand Growth and Market Positioning

Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has emerged as a dominant force in the global intimate apparel, loungewear, and shapewear sectors. The brand is widely recognized for its emphasis on body inclusivity, technical product engineering, and extensive sizing ranges designed for diverse body types.

For Reliance Brands Limited, adding SKIMS to its extensive luxury and premium portfolio reinforces its strategy of introducing globally acclaimed lifestyle names to the domestic market. Industry analysts note that rising disposable incomes and a growing preference for international fashion labels continue to drive demand for premium experiential retail across India.

Impact on Consumers, Retail Markets, and Investors

The entry of SKIMS addresses a rising demand among contemporary Indian consumers seeking functional, comfortable, and aspiration-driven apparel. For the retail sector, the partnership highlights continued foreign and domestic collaboration in scaling luxury retail infrastructure.

Market participants and retail investors monitor such joint ventures as indicators of robust urban consumption patterns and the expanding reach of organized omnichannel commerce in India.

Quote Section

"According to official company statements released by Reliance Brands and SKIMS, the exclusive partnership is structured to introduce the global lifestyle brand to the Indian market through flagship retail stores in Delhi and Mumbai, supported by a phased nationwide digital rollout."

Why It Matters

Bringing globally recognized lifestyle brands to emerging retail markets transforms local consumer choice and elevates domestic high street standards. Strategic alliances between major conglomerates like Reliance and international innovators like SKIMS accelerate the growth of organized retail, offering consumers seamless access to international design standards and inclusive fashion trends.

Key Facts at a Glance

• Partnership: Exclusive long-term agreement between Reliance Brands Limited and SKIMS.

• Initial Retail Locations: Flagship stores planned for Delhi and Mumbai.

• Distribution Channels: Phased rollout spanning exclusive physical stores and digital e-commerce platforms.

• Core Offerings: Shapewear, loungewear, underwear, and apparel focused on inclusive sizing.

FAQ Section

What is the partnership between SKIMS and Reliance Brands?

Reliance Brands Limited has secured an exclusive long-term agreement to bring SKIMS shapewear and apparel products to the Indian market.

Where will the first SKIMS stores open in India?

SKIMS plans to launch its initial exclusive retail stores in Delhi and Mumbai, followed by broader expansion.

How can consumers purchase SKIMS products in India?

Products will be available through upcoming physical flagship stores as well as dedicated digital commerce channels.

Who founded the global lifestyle brand SKIMS?

SKIMS was co-founded in 2019 by entrepreneur and media personality Kim Kardashian alongside entrepreneur Jens Grede.

Source: Reliance Brands Limited, Reliance Retail Ventures Limited, SKIMS Official Portal