Thomas Cook India and SOTC Forge Strategic Partnership with Korea Tourism Organization

Thomas Cook (India) Limited and its group company SOTC Travel have signed a 24-month partnership with the Korea Tourism Organization (KTO) to boost South Korea's visibility in the Indian market. This collaboration, announced on February 19, 2025, aims to promote South Korea as a prime destination for Indian travelers through various initiatives. The partnership will focus on special projects to increase Korea's visibility across India, including joint marketing promotions, familiarization trips, digital campaigns, and participation in industry events. This strategic alliance is expected to strengthen ties between the Indian travel trade and South Korea, potentially leading to increased tourist arrivals from India in the coming years.

 

Source: Company Announcement