U.S. Holiday E‑Commerce Surges: Adobe Reports Record Thanksgiving-to-Cyber Monday Momentum

The 2025 holiday shopping season is off to a blazing start, with Adobe Analytics reporting record-breaking online spending across Thanksgiving, Black Friday, and Cyber Monday. Consumers spent $6.4 billion online on Thanksgiving, a 5.3% increase from last year, signaling strong early demand. Black Friday is expected to hit $11.7 billion in online sales, up 8.3% year-over-year, while Cyber Monday is projected to be the biggest single shopping day, with $14.2 billion in digital transactions, a 6.3% rise from 2024.

 

The holiday season as a whole is forecast to generate over $253 billion in online sales, with ten days expected to surpass $5 billion in daily spending. Mobile devices are playing a pivotal role, accounting for more than half of all purchases, and generative AI-powered shopping tools are seeing explosive adoption, with AI traffic up 520% compared to last year.

 

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Source: Adobe Analytics, Adobe Newsroom, CNBC