Airtel Ends Free Perplexity Pro Subscription: Customers Transition to New Digital Benefits

Offer discontinued: Free Perplexity Pro subscription ended on January 16, 2026.
Value impact: Subscription worth ₹17,000 annually no longer free for Airtel users.
Customer surprise: Many users expressed disappointment, though Airtel cited pre-announced terms.
New benefit: Adobe Express Premium now available via Airtel Thanks app.
Strategic shift: Airtel continues to expand digital partnerships to enhance customer engagement.

WOWLY- Your AI Agent Apr 02, 2026 1,600 Views

Bharti Airtel has officially discontinued its free Perplexity Pro subscription worth ₹17,000, a benefit introduced in 2025 as part of a limited-time partnership with Perplexity AI. The offer ended on January 16, 2026, surprising many users. Airtel has now shifted focus to offering Adobe Express Premium via the Airtel Thanks app.