Amazon to Build India’s Largest ‘Delivery in Minutes’ Network

Amazon India announced on Wednesday, June 24, 2026, an ambitious plan to build the nation’s largest "delivery in minutes" network by expanding its ultra-fast service, Amazon Now, to more than 300 cities across the country. The move comes as the e-commerce giant looks to bolster its logistics infrastructure and broaden its product selection, directly intensifying competition in India's fast-paced quick commerce market.

The announcement was made during a visit by Amazon CEO Andy Jassy, who toured a micro-fulfilment centre in India to observe the operations powering the company’s rapid delivery promise. According to company officials, Amazon Now has become the fastest-growing e-commerce business unit in Amazon India’s history, with order volumes doubling every quarter since its launch.

Scaling Infrastructure for Rapid Delivery

To support this massive expansion, Amazon is layering its logistics network with a dual-infrastructure strategy:

• Micro-Fulfilment Centres (MFCs): These facilities, of which Amazon has already scaled to over 300, serve as the backbone for delivering groceries and daily essentials in minutes.

• Urban Fulfilment Centres (UFCs): In a significant upgrade, Amazon is rolling out over 100 larger-format Urban Fulfilment Centres in major markets like Bengaluru, Chennai, Delhi-NCR, Hyderabad, and Mumbai. These centres are designed to stock a wider assortment of products, including apparel, electronics, jewellery, furniture, and small appliances—offering four times the selection currently available via standard MFCs.

"Amazon Now is the fastest-growing e-commerce business unit in Amazon India’s history," said Samir Kumar, Country Manager, Amazon India. "We have further accelerated our expansion and will offer ultra-fast deliveries to customers in over 300 cities of India."

Investment in Welfare and Technology

This rapid expansion is underpinned by a portion of Amazon’s recently announced ₹2,800 crore (~$300 million) investment in India. Beyond logistics, the company is focusing on its "Sammaan" program, a dedicated welfare initiative for its thousands of delivery associates. This program provides educational scholarships for children, upgraded insurance coverage, and the expansion of "Ashray" centres—dedicated rest points for delivery partners—from 100 to 250 locations across the country.

Amazon is also leveraging artificial intelligence and machine learning to optimize its supply chain. By using AI-driven inventory planning and demand forecasting, the company ensures that products are stocked in the facilities closest to where demand is highest, reducing transit times while maintaining operational efficiency.

Why It Matters

For consumers, this expansion promises a shift in how they shop online, moving from waiting days for packages to receiving a vast array of goods—ranging from daily groceries to electronics—in mere minutes. For Amazon, the scale-up is a strategic pivot to defend its market share against rivals in the quick commerce space, effectively combining the depth of its traditional e-commerce catalogue with the speed of an on-demand service.

Key Facts at a Glance

• Network Expansion: Aiming to reach over 300 cities across India.

• New Infrastructure: Launching over 100 larger-format Urban Fulfilment Centres (UFCs).

• Product Assortment: UFCs will offer 4X more selection, including electronics, apparel, and furniture.

• Welfare Initiatives: Introducing the 'Sammaan' program and expanding the 'Ashray' rest-stop network to 250 centres.

• Performance: Amazon Now orders have doubled every quarter since launch.

FAQ Section

1. What is Amazon Now?

Amazon Now is Amazon India’s ultra-fast delivery service that delivers thousands of products, including groceries and essentials, to customers in minutes or a few hours.

2. How do Urban Fulfilment Centres (UFCs) differ from micro-fulfilment centres?

While MFCs primarily support groceries and daily essentials, the larger UFCs stock a much broader range of products such as electronics, apparel, jewellery, and furniture, allowing for a more diverse selection delivered in minutes.

3. What is the 'Sammaan' program?

'Sammaan' is a dedicated welfare program for Amazon's delivery associates that provides benefits like education scholarships for their children, enhanced health and life insurance, and access to rest facilities.

4. When will this service be available in my city?

Amazon is progressively rolling out these centres in major metros and plans to scale the network to over 300 cities throughout 2026. Customers can check availability by looking for the lightning "Now" icon on the top banner of the Amazon.in app.

Source: About Amazon India - Amazon Now Expansion, Amazon Press Center - Urban Fulfilment Centres, Fortune India - Quick Commerce Expansion