Amul Sugar-Free Chocolate Tops India’s Market, Amit Shah Highlights Healthier Snacking Trend

Speaking at the inauguration of Madhur Dairy’s new plant in Gandhinagar, Amit Shah praised Amul’s success in the sugar-free chocolate category. He emphasized that the cooperative’s achievements not only strengthen its brand but also benefit farmers and livestock rearers who form the backbone of India’s dairy sector.

Amul’s Market Leadership

Amul’s sugar-free dark chocolate contributes nearly 10 percent of its total chocolate sales, making it the leading brand in this category nationally. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns Amul, has steadily expanded its portfolio to include over 35 chocolate varieties, ranging from milk and dark to single-origin and filled bars.

Consumer Trends

Industry experts note that rising health consciousness, diabetes awareness, and fitness trends are driving demand for sugar-free and reduced-sugar products. Amul’s success reflects this shift, as urban consumers increasingly prefer functional and healthier snacking options.

Five Benefits Of Eating Chocolate

Dark and sugar-free chocolates are not just indulgent but also beneficial:

•⁠  ⁠Improves heart health by lowering blood pressure and LDL cholesterol

•⁠  ⁠Boosts brain function through increased blood flow and cognitive support

•⁠  ⁠Provides antioxidants that fight free radicals and reduce inflammation

•⁠  ⁠Enhances mood by stimulating serotonin and endorphin release

•⁠  ⁠Supports weight management when consumed in moderation due to reduced sugar content

Smart Shopper Insights

•⁠  ⁠Amul sugar-free chocolate is India’s bestselling in its category

•⁠  ⁠Annual chocolate sales crossed ₹1,400 crore with 50 percent growth last year

•⁠  ⁠Sugar-free dark chocolate contributes 10 percent of Amul’s total chocolate sales

•⁠  ⁠Portfolio includes 35 chocolate varieties catering to diverse tastes

•⁠  ⁠Rising demand driven by health-conscious and diabetic-friendly consumer trends

Sources: The Times of India, The Hindu BusinessLine, ChiniMandi, DairyNews7x7