Battle Royale in the Paint Aisle: Birla’s Big Bet Shakes Asian Paints’ Throne

Unknown Apr 02, 2026 500 Views

India's decorative paints industry is experiencing a seismic shift as Aditya Birla Group's Birla Opus mounts a fierce attack on Asian Paints' four-decade market leadership. Within a year of its launch, Birla Opus has quickly established a strong presence, disturbing the ₹80,000 crore...