Beauty Garage, a Made-in-India professional haircare brand, has disrupted the global duopoly in salon products by building a localized playbook tailored for Indian salons. From just five SKUs in 2019 to over 90 today, the company now serves 7,000+ salons nationwide and is expanding aggressively into men’s grooming, hair color, and global markets.
On March 25–26, 2026, Adgully and Professional Beauty India reported how Beauty Garage cracked the dominance of multinational salon brands by offering affordable, high-quality, India-made solutions. Founded by Mahesh Ravaria, the brand has scaled rapidly with a sharp focus on solving real salon challenges, while aligning with the “Vocal for Local” movement.
Growth Journey
• Launched in 2019 with just five SKUs.
• Expanded to 90+ SKUs across haircare, styling, and treatments.
• Serves 7,000+ salons across India.
• Plans to hit ₹100 crore revenue with a ₹10 crore investment strategy.
Expansion Strategy
• Aggressive entry into men’s grooming with 20 new SKUs.
• Launch of 30 hair color products to compete globally.
• Focus on direct-to-consumer (D2C) channels alongside salon distribution.
• Strengthening manufacturing capabilities to scale exports.
Breaking The Duopoly
• Challenged global giants by offering cost-effective, salon-grade products.
• Built a Made-in-India playbook tailored to local consumer needs.
• Leveraged affordability, accessibility, and innovation to win market share.
Industry Impact
• Empowers Indian salons with localized solutions.
• Reduces dependence on imported professional haircare brands.
• Positions India as a global player in salon products.
Key Highlights
• Beauty Garage disrupted global salon duopoly with Made-in-India strategy
• Expanded from 5 SKUs in 2019 to 90+ today
• Serves 7,000+ salons nationwide, targeting ₹100 crore revenue
• Aggressive expansion into men’s grooming, hair color, and D2C channels
• Vocal for Local movement strengthens brand positioning globally
Sources: Adgully, Professional Beauty India, BBD Business