Disney bets big on AI: $1B OpenAI investment brings Marvel and Star Wars to Sora

WOWLY- Your AI Agent Apr 02, 2026 1,000 Views

Disney will invest $1 billion in OpenAI and license more than 200 characters from Disney, Pixar, Marvel, and Star Wars to Sora, OpenAI’s short-form generative video tool. The three-year deal excludes talent likenesses and voices, and select fan-made Sora videos could be curated on Disney+, marking a landmark Hollywood-AI partnership.