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Diwali 2025: Tier-2 Cities Power 70% Surge In Artisan Sales Via ONDC Platforms
Diwali 2025 saw a 70% surge in local artisan sales via ONDC platforms, driven by Tier-2 cities. Handcrafted goods, quick commerce, and digital payments fueled festive e-commerce. The trend reflects a shift toward inclusive, decentralized retail, empowering small businesses and celebrating India’s cultural diversity through tech-enabled marketplaces.
Stay Ahead – Explore Now! Nifty 50 Index Provisionally Ends 0.13% Lower Amid Global Pressures






