Ebix Names Mary Beth Titsworth VP of Health Content Unit

JOHNS CREEK, Ga. — Enterprise software and digital marketplace provider Ebix announced on July 21, 2026, the appointment of Mary Beth Titsworth as Vice President, Health Content, for its Health and Wellness vertical. Operating out of Johns Creek, Georgia, Titsworth will oversee the growth strategy, go-to-market execution, and product direction for Ebix’s primary health content assets, Oakstone and A.D.A.M. The executive leadership addition comes as Ebix expands its commercial reach across healthcare providers, health systems, academic institutions, payers, and B2B corporate partners while integrating artificial intelligence and automation into its content delivery channels.

Strategic Growth Mandate Across Oakstone and A.D.A.M.

Under the new leadership role, Titsworth assumes responsibility for scaling two established digital health brands within the Ebix portfolio:

• Oakstone: A provider of continuing medical education (CME) that has served physicians, clinicians, and healthcare professionals for 50 years.

• A.D.A.M.: A digital health publisher delivering evidence-based medical information and interactive healthcare media for over 25 years.

Together, the platforms form the core of Ebix’s Health and Wellness vertical, offering accredited medical learning, clinical decision-support content, and patient engagement tools. In her role, Titsworth will lead commercial expansion efforts targeting hospital networks, medical education programs, and institutional partners across North America and global markets.

AI Integration and Modernization Strategy

The executive appointment aligns with Ebix’s operational strategy to modernize its health content infrastructure through automation and AI-assisted workflows. While physician-led clinical oversight remains central to Oakstone and A.D.A.M., Ebix is deploying technology tools to enhance content development, delivery personalization, and operational scaling.

As part of this modernization roadmap, Ebix is expanding new formats for medical professionals, including the rollout of CMEescape—an initiative that pairs accredited medical education with curated educational travel experiences for clinicians.

Official Sources Section

The executive appointment was formally announced via official corporate press releases and news distribution channels published by Ebix:

• Ebix Corporate Newsroom

• PR Newswire Official Release Desk

Quote Section

"Oakstone and A.D.A.M. are trusted brands for clinical content and healthcare education," said Gagan Sethi, Chief Executive Officer of Ebix Technologies. "That is a very strong foundation to build from. Mary Beth brings the commercial experience, healthcare market understanding, and execution focus needed to help us expand these assets into new revenue opportunities. Our goal is to preserve the clinical rigor behind these brands while using AI and automation to improve our operating model."

Why It Matters

Appointing a dedicated Vice President of Health Content highlights the growing demand for digital healthcare education and automated patient engagement tools. For hospital systems, academic centers, and B2B health partners, Ebix’s investment in AI-supported content models provides more personalized access to accredited continuing medical education and evidence-based clinical information.

Key Facts at a Glance

• Executive Appointment: Mary Beth Titsworth named Vice President, Health Content, at Ebix.

• Core Focus: Growth strategy for Oakstone (50 years in CME) and A.D.A.M. (25 years in digital health information).

• Target Audience: Healthcare providers, hospital networks, academic institutions, payers, and B2B partners.

• Technology Focus: Leveraging AI tools and automation to improve operational efficiency and content personalization.

Frequently Asked Questions (FAQ)

Who is Mary Beth Titsworth?

Mary Beth Titsworth is a healthcare executive appointed as Vice President, Health Content, for Ebix’s Health and Wellness vertical.

What brands will Mary Beth Titsworth oversee at Ebix?

She will lead growth strategies for Oakstone, an accredited continuing medical education provider, and A.D.A.M., a digital health information platform.

What is the primary focus of Ebix's Health and Wellness vertical?

The vertical delivers clinical education, evidence-based healthcare content, and interactive medical media to health systems, clinicians, academic institutions, and corporate B2B clients.

How is Ebix updating its health content business?

Ebix is integrating AI and automation tools to streamline content development and distribution while launching new engagement concepts like CMEescape for clinicians.

Source: Official corporate announcement published by Ebix, Inc. and distributed via PR Newswire.