From Parking Lots to Peace of Mind: Liberty General’s Insurance Drive Rolls Out in Delhi

Unknown Apr 02, 2026 900 Views

Liberty General Insurance has launched a novel community campaign in Delhi, providing free parking at prominent public places and educating citizens on the value of insurance protection. This campaign, under the company's "Bharose Ka Vaada, Bima Ke Saath" initiative, is in sync with the Insurance Regulatory and Development Authority of India's (IRDAI) vision of "Insurance for All by 2047" and intends to promote insurance as an active lifestyle choice for every Delhiite.

About the Initiative

Liberty General Insurance is offering free parking at prominent public areas of Delhi from May 26, 2025, as a part of its flagship "Bharose Ka Vaada, Bima Ke Saath" campaign.
The campaign started at Lajpat Nagar and will extend to Okhla Metro Station and Nehru Place in the near future, with each place having the initiative for five days.
Trained representatives at special kiosks engage with the public, disseminate educational material, and explain the advantages of different types of insurance, such as motor, health, home, and personal accident insurance.

Objectives and Impact

The project is intended to demystify insurance concepts and emphasize how they apply to everyday life, particularly for those who do not know about insurance benefits.
Through encounters with people in public spaces, the campaign aims to eliminate reluctance and establish enduring faith in insurance as a protection system, rather than a money deal.
Liberty General Insurance, the Delhi lead non-life insurer under the State Insurance Plan, is spearheading high-impact outreach to enhance insurance penetration in the capital city.

Community Engagement

The campaign identifies commuters, residents, and pedestrians, reaching out to them through personal interactions and awareness sessions.
Liberty's officials offer advice on why insurance is crucial and how it can provide financial assistance during times of distress.
The firm is also in the process of expanding this program to other cities and semi-cities over the coming months.

Leadership Perspective

Anurag Rampal, Senior Vice President & National Head-CDT, Renewals, Marketing & Communications, Liberty General Insurance, stated that insurance needs to be known and selected deliberately and not merely sold at counters or online.
The campaign is framed as a vow of care and a move towards changing the image of insurance from a necessity to an assertive lifestyle choice.

Greater Commitment

Liberty General Insurance’s ongoing efforts include door-to-door campaigns, street plays, and digital outreach to further insurance literacy in Delhi and beyond.

These campaigns are part of Liberty’s broader mission to support IRDAI’s “Insurance for All by 2047” goal and foster a culture of financial resilience across India.

Relevant Sources: mediabrief.com, exchange4media.com, businessnewsweek.in

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