From Pop-Up to Powerhouse: How House of Fett Stitched Up ₹185 Cr Without D2C

Unknown Apr 02, 2026 750 Views

House of Fett, which began life as a modest pop-up shop in Delhi, has gone against the grain to grow into a ₹185 crore fashion giant—remarkably, without following the common direct-to-consumer (D2C)-first playbook that now defines India's startup story. It was established in 2017 by Ras...