From Rankings to Recruitment: U.S. News & World Report Bets Big on India’s EdTech Scene

U.S. News & World Report, the worldwide leader in education rankings and consumer intelligence, has made a major strategic investment in White Bridge Education (WBE), a Mumbai-based international student outreach and recruitment expert serving South Asia and the Middle East. This investment is an extension of U.S. News' presence in the Indian education landscape, with the goal to empower students, families, and institutions with data-driven decision-making and global access.

White Bridge Education, founded by Dr. Kimberly Dixit, Preeti Wadekar, and Namita Mehta, collaborates with top universities globally to provide end-to-end solutions for student recruitment. They provide in-country representation, online marketing, student events, tours, fairs, research, advisory, and broking transnational education collaborations. 

WBE has assisted more than 7,000 students and established a network of 150+ enrichment partners, and built up a strong reputation as a trusted brand in India's international education market.

The collaboration will combine U.S. News' worldwide perspectives with WBE's local know-how to assist universities in creating a better presence in India, the most rapidly expanding education market globally. WBE will continue to be independently owned and operated, with its founders holding majority control, and both companies will have complete operational and editorial autonomy. U.S. News editors will not take part in the services provided by WBE, and school rankings will not be influenced in any way by this alliance.

Key Highlights:

U.S. News & World Report acquires majority stake in White Bridge Education to increase its presence in India.

White Bridge Education is an expert in international student recruitment, outreach, and advisory services for leading global universities.

The alliance is focused on promoting student mobility, presence of the universities, and access to premium content and tools.

Both organizations prioritize transparency, ethics, and student-centric values.

WBE will continue to operate independently with its leadership; U.S. News maintains editorial independence.

This step comes after U.S. News' recent equity investment in The Red Pen, further building its presence in India's education market.

This strategic partnership is set to redefine global education access and consultancy in India, empowering students, universities, and the wider education system.

Source: PR Newswire