From Villages to Volumes: How Rural India Is Driving FMCG Growth

Unknown Apr 02, 2026 300 Views

India's rural-urban gap in the FMCG industry keeps on widening, as rural markets perform better than their urban peers in demand expansion. Latest numbers reflect a noteworthy 11.1% volume growth for rural markets in February 2025, vs. 8.7% for urban markets. It is the fourth straight quarter...