General Atlantic Eyes ₹2,500 Crore Stake in Balaji Wafers Amid Rising Global Interest

Global Investors Crunch Into India’s Snack Market With Balaji Wafers Deal  
Balaji Wafers, one of India’s leading regional snack brands, is in the final stages of selling a minority stake, with General Atlantic emerging as a frontrunner. The proposed ₹2,500 crore investment for a 6–7% stake would peg the company’s valuation between ₹35,000 crore and ₹40,000 crore, according to sources familiar with the matter.

The Virani family, which founded Balaji Wafers in 1982, had initially planned to sell up to 10% of the company. The move has attracted interest from over ten private equity firms, including Kedaara Capital and General Mills. The deal is expected to bring in strategic capital and professional expertise, helping Balaji expand its footprint beyond western India.

Key highlights

• General Atlantic likely to acquire 6–7% stake for ₹2,500 crore
• Balaji Wafers’ estimated valuation stands at ₹35,000–₹40,000 crore
• Over 10 PE firms reportedly in talks, including Kedaara Capital and General Mills
• Founders aim to retain control while bringing in strategic partners

Sources: Business Standard, TechStory, India Infoline