Got Milk? Nah, Got Millions! Switzerland's Creamy New Tourism Recipe

Switzerland's high-end tourism industry is flourishing, with the opening of more five-star hotels to accommodate wealthy foreign visitors. Although this policy brings in tremendous revenue, it is not controversy-free. The influx of high-end projects, such as Wengen's new five-star complex, is causing concerns over community character and affordability for locals. Tourism authorities maintain that an emphasis on quality rather than quantity is essential due to Switzerland's expensive economy. Yet, critics fear the long-term effect on alpine villages and their character. As Switzerland weighs economic benefits against cultural heritage, the argument rages: Is the pursuit of the ultra-rich the long-term future of Swiss tourism?
Sources: BBC News, Crystal Travel, Forbes