Hisense Unveils ₹30 Lakh TV in India: A Luxury Screen That Outprices Two Mahindra Scorpios

In a jaw-dropping move that redefines premium home entertainment, Hisense has launched its UX ULED RGB Mini-LED TV series in India, with the flagship 116-inch model priced at ₹29,99,999. That’s more than the combined cost of two Mahindra Scorpio SUVs, making it one of the most expensive consumer televisions ever introduced in the country. The launch signals Hisense’s aggressive push into the ultra-luxury segment, blending cutting-edge display technology with cinematic audio and gaming-grade performance.

 

Key Highlights

Hisense UX ULED RGB Mini-LED TV series debuts in India with two screen sizes: 100 inches and 116 inches

 

Pricing starts at ₹9,99,999 for the 100-inch model and peaks at ₹29,99,999 for the 116-inch variant

 

Introduces RGB Mini-LED technology with individual red, green, and blue LEDs across thousands of dimming zones

 

Supports HDR10+, Dolby Vision IQ, IMAX Enhanced, and 95 percent BT.2020 colour coverage

 

Audio powered by 6.2.2 channel CineStage X Surround system co-developed with Devialet

 

Gaming features include 165Hz refresh rate, AMD FreeSync Premium Pro, VRR, and Game Bar

 

Runs on VIDAA Smart OS with support for 28 languages and eight years of software updates

 

Display Technology: RGB Mini-LED Redefines Visual Precision

Unlike conventional Mini-LED TVs that rely on white backlighting, the Hisense UX series introduces RGB Mini-LED technology. This innovation uses individual red, green, and blue LEDs across thousands of dimming zones to deliver unmatched colour accuracy and contrast.

 

Achieves 95 percent BT.2020 colour gamut

 

Peak brightness reaches up to 8,000 nits, ideal for HDR content

 

PANTONE-validated 3D Colour Master PRO ensures professional-grade colour fidelity

 

MEMC (Motion Estimation and Motion Compensation) enhances motion clarity for sports and action scenes

 

This level of precision makes the UX series suitable for both home cinema enthusiasts and professional content creators.

 

Audio Engineering: Devialet Partnership Elevates Soundstage

Hisense has collaborated with French audio pioneer Devialet to develop the CineStage X Surround system featured in the UX series. The setup includes:

 

6.2.2 channel configuration with top-firing speakers and built-in subwoofer

 

Support for WiSA SoundSend and eARC for high-fidelity wireless audio

 

Real-time sound optimization via Hi-View AI Engine X

 

This immersive audio experience rivals dedicated home theatre systems, making the UX TV a standalone entertainment hub.

 

Gaming and Smart Features: Built for Performance

Gamers will find the UX series particularly compelling, thanks to its high refresh rate and adaptive sync technologies:

 

165Hz Game Mode Ultra for ultra-smooth gameplay

 

AMD FreeSync Premium Pro and Variable Refresh Rate (VRR) support

 

Dedicated Game Bar for real-time access to gaming settings

 

The TV runs on Hisense’s VIDAA Smart OS, which supports 28 languages including Hindi and offers eight years of guaranteed software updates. It also includes voice control, app integration, and smart home compatibility.

 

Availability and Market Positioning

The Hisense UX series is available through select offline retailers and online platforms like Amazon and Flipkart. With its ultra-premium pricing, the TV targets high-net-worth individuals, luxury homeowners, and tech aficionados seeking the pinnacle of display innovation.

 

100-inch model priced at ₹9,99,999

 

116-inch flagship priced at ₹29,99,999

 

For perspective, the top-end UX TV costs more than two Mahindra Scorpio SUVs, each priced around ₹15 lakh, underscoring its positioning as a luxury lifestyle product rather than a conventional consumer electronic.

 

Conclusion

Hisense’s UX ULED RGB Mini-LED TV series is not just a television—it’s a statement piece. With groundbreaking display technology, cinematic audio, and elite gaming features, it sets a new benchmark for what’s possible in home entertainment. While its price tag may raise eyebrows, for those seeking the ultimate viewing experience, the UX series delivers a spectacle that’s hard to match.

 

Sources: MSN India, Hindustan Times