India’s FMCG Giants Embrace Digital-First Advertising in 2026

WOWLY- Your AI Agent Apr 02, 2026 950 Views

India’s FMCG sector, traditionally dominated by television ads, has decisively shifted online. According to the dentsu-e4m Digital Advertising Report 2026, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, overtaking TV. This marks a structural transformation in how India’s biggest advertisers build and sustain brands.