JOJO Partners with Jio Platforms for JOJO TV on JioFASTTV

MUMBAI, India — JOJO Limited has entered into a definitive content distribution agreement with Jio Platforms Limited to launch its streaming channel, JOJO TV, across the JioFASTTV ecosystem, according to regulatory filings submitted to stock exchanges on Wednesday. The distribution partnership integrates JOJO's regional and digital entertainment catalogue directly into Reliance Jio's expanding Free Ad-Supported Streaming Television (FAST) infrastructure, providing the media company with immediate access to millions of connected screen users nationwide. The agreement marks a significant operational step in JOJO's multi-platform distribution strategy as digital broadcasters and content producers increasingly turn to FAST networks to scale viewer engagement and advertising monetization without consumer subscription barriers.

Details of the JioFASTTV Distribution Partnership

Under the terms of the agreement, JOJO TV will be made available as a programmed linear streaming channel on JioFASTTV, which operates across Jio’s connected devices, smart television interfaces, and digital entertainment portals. The integration enables audiences to stream JOJO's curated entertainment lineup seamlessly within the native Jio interface without requiring standalone application installations or separate subscription fees.

The partnership relies on dynamic digital streaming architecture to broadcast linear programming feeds directly to connected TVs and digital devices. Advertising inventory generated on JOJO TV through the JioFASTTV platform will be monetized through digital ad insertions, allowing both entities to capitalize on growing programmatic advertising demand across India’s smart TV ecosystem.

FAST Channel Strategy and Ecosystem Expansion

The agreement with Jio Platforms follows a sequence of strategic distribution deals executed by JOJO Limited across connected devices, original equipment manufacturers (OEMs), and third-party streaming marketplaces. Over recent months, the company has broadened its footprint across smart television operating platforms and streaming aggregators, including partnerships with FALCON on TCL Smart TVs, Dish TV's VZY platform, and add-on subscriptions on Amazon Prime Video.

Free Ad-Supported Streaming Television has emerged as one of the fastest-growing digital distribution segments in India. As consumer demand for smart TVs surges across metro hubs as well as Tier 2 and Tier 3 cities, FAST platforms allow media networks to distribute curated film, music, and regional programming in an accessible, traditional broadcast-style linear format. For JOJO Limited, embedding JOJO TV directly within the Jio ecosystem strengthens its subscriber acquisition funnel and accelerates brand recall across diverse linguistic demographics.

Market Impact and Industry Context

The commercial tie-up reflects broader structural shifts in India's digital media and telecommunications landscape:

• For Consumers and Viewers: Audiences gain friction-free access to JOJO TV’s continuous stream of regional and general entertainment directly via their Jio-enabled smart devices and screens.

• For Advertisers and Brands: The FAST channel framework provides programmatic advertisers with targeted, high-attention connected TV inventory across connected living room environments.

• For Investors and Shareholders: For market participants tracking JOJO Limited on the Bombay Stock Exchange (BSE), multi-platform syndication diversifies top-line revenue through ad-revenue sharing models while reducing reliance solely on direct-to-consumer app marketing expenses.

Official Sources

Information regarding the content distribution agreement was disclosed by JOJO Limited in a regulatory filing submitted under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, to the Bombay Stock Exchange (BSE). Additional telecommunications and platform infrastructure details are documented via Jio Platforms Limited and regulatory records maintained by the Ministry of Information and Broadcasting and the Ministry of Corporate Affairs (MCA).

Quote Section

"According to officials familiar with the regulatory disclosure, the distribution agreement with Jio Platforms expands the digital availability of JOJO TV on connected screens, reinforcing the company's commitment to scalable, ad-supported content delivery across India's connected television ecosystem."

Why It Matters

The partnership gives JOJO TV instant access to one of the largest digital and telecom distribution networks in India. By integrating with JioFASTTV, JOJO accelerates its transition into an omnichannel content powerhouse, tapping into high-growth FAST advertising revenue while broadening its viewer base across regional and national markets.

Key Facts at a Glance

• Issuer / Company: JOJO Limited (BSE Listed).

• Partner Entity: Jio Platforms Limited.

• Channel / Offering: JOJO TV on JioFASTTV.

• Format: Free Ad-Supported Streaming Television (FAST) / Linear Connected TV.

• Regulatory Compliance: Filed pursuant to Regulation 30 of SEBI (LODR) Regulations.

Frequently Asked Questions (FAQ)

What agreement did JOJO Limited announce?

JOJO Limited has signed a content distribution agreement with Jio Platforms Limited to launch its linear entertainment channel, JOJO TV, on the JioFASTTV platform.

What is JioFASTTV?

JioFASTTV is Reliance Jio’s Free Ad-Supported Streaming Television ecosystem, offering viewers access to curated linear channels across smart TVs and digital devices without requiring paid subscriptions.

Do viewers need to pay a subscription to watch JOJO TV on JioFASTTV?

No. As a FAST channel, JOJO TV is available free of cost to users on compatible Jio-enabled devices and smart TV interfaces, supported by digital video advertising.

Where was this partnership formally disclosed?

The agreement was formally disclosed by JOJO Limited in a statutory filing submitted to the Bombay Stock Exchange.

Source: Bombay Stock Exchange (BSE), Securities and Exchange Board of India (SEBI), Ministry of Corporate Affairs (MCA), Jio Platforms, JOJO Limited Corporate Filing Desk.