Maharaja Goes Global: Air India & Loyyal Turn Everyday Shopping Into Sky-High Rewards

Unknown Apr 02, 2026 750 Views

Air India, along with blockchain loyalty leader Loyyal, has introduced a new global partner network. This allows over 10 million Maharaja Club loyalty members to earn points through everyday purchases at top brands in the USA and UK. This step significantly expands Air India’s loyalty progr...

Key Highlights

Global Shopping Rewards: Maharaja Club members can earn points when shopping at leading brands like Walmart, Victoria’s Secret, New Balance, GAP, Victorinox, and Alamo in the USA and UK, with more partners coming soon.

Flexible Earning Rates: Points earned differ by brand. For example:

Walmart: Up to 99 Maharaja Points per $100 spent
Victoria’s Secret: 310 points per £100 spent
Victorinox: 300 points per $100 spent
GAP: 180 points per $100 spent
New Balance: 45 points per $100 spent
Alamo: 64 points per $100 spent

Seamless Shopping Experience: Members can find offers on the Maharaja Club Partner Offers page on Air India’s website. They can select a brand and follow easy steps to earn points.

Beyond Flying: This partnership enables members to earn points through regular shopping, not just flights. This speeds up their journey to free flights and cabin upgrades.

Blockchain-Powered Efficiency: Loyyal’s blockchain-based platform makes it secure and easy to onboard new partners. It also ensures smooth point accrual across merchants.

Commitment to Member Value: Air India and Loyyal focus on enhancing member experiences. They aim to make the Maharaja Club a truly global and rewarding program.

Industry Impact

This initiative is part of Air India’s wider transformation, following the recent rebranding of its frequent flyer program and the addition of Vistara’s loyalty members. This further cements its status as a global leader in aviation.

“This partnership simplifies how our members earn Maharaja Points on everyday needs and shopping, without needing to fly often. By combining points from such purchases with those from flights, members can quickly earn free flights or cabin upgrades and enjoy an enhanced Air India experience.” — Shailesh Kumar Singh, Head of Loyalty, Air India

Source:

CNBC-TV18, Air India Press Release, Zawya, Air India Official Website

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