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112% Surge in Sweets: Vizag’s Quick Commerce Revolution Is Delicious


Updated: July 24, 2025 08:50

Image Source : India Today
Visakhapatnam’s appetite for tradition and indulgence is rewriting quick commerce trends. As temperatures rise and monsoons roll in, the city’s residents are turning to curd, ice cream, and Indian sweets in record numbers—fueling a 112 percent surge in seasonal orders.
 
Consumption Highlights
 
- Dairy emerged as Vizag’s top category, led by curd, full cream milk, toned milk, and paneer.
 
- Ice cream and Indian sweets saw a 112 percent year-on-year growth, reflecting a shift toward comfort foods and celebratory indulgence.
 
- Regional staples like spiced buttermilk, tender coconut, and idli rava remain strong performers.
 
Seasonal Trends and Lifestyle Shifts
 
- Afternoon orders peak due to household planning routines, while late-night cravings are on the rise—especially during monsoons.
 
- Wedding season boosts demand for beauty and grooming products, while festivals like Sankranti spike orders for fruits, pooja essentials, and cooking ingredients.
 
- Monsoon munchies—potato chips, popcorn, and Aloo Bhujia—see a sharp uptick.
 
Delivery Dynamics
 
- Instamart’s hyper-efficient network averages 10.4-minute deliveries, with the fastest clocking in at 2.18 minutes.
 
- One loyal Vizag user placed 337 orders in a year, underscoring the platform’s integration into daily life.
 
Cultural Resonance
 
- Local brands like Visakha Dairy, Heritage, and Freedom dominate preferences, blending tradition with tech-enabled convenience.
 
- Vizag’s coastal culture and Telugu culinary roots are shaping a unique quick commerce identity.
 
Sources: Deccan Chronicle, Instamart India.

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