2026 Kia Seltos Launch: A Game Changer In India’s SUV Market

Kia India has officially introduced the all-new 2026 Seltos, positioning it aggressively in the mid-size SUV segment with a starting price of Rs 10.99 lakh (ex-showroom) and a top-end price of Rs 19.99 lakh. The launch underscores a comprehensive refresh in design, technology, and safety, while maintaining sharp pricing versus rivals.

The variant structure remains familiar yet expanded, spanning Tech Line, GT Line, and X-Line. Mid-range HTK and HTK (O) continue to be value picks, offering a balanced features-to-price equation for buyers who don’t need fully loaded trims. Bookings are open at Rs 25,000 across dealerships and online.
Under the hood, the Seltos offers three engines: 1.5-litre naturally aspirated petrol, 1.5-litre turbo-petrol, and 1.5-litre CRDi diesel, paired with up to five transmission options to match varied driving preferences. Built on the newer K3 platform, the SUV brings improvements in structural strength, space, and refinement.

Feature updates are substantial: Level 2 ADAS expands active safety capability, while the new panoramic 30-inch display elevates cabin tech. Across the range, Kia has lifted the feature content, delivering more space, premium materials, and enhanced ride quality without a disproportionate price hike, bolstering its value stance in the mid-SUV market.

Key Highlights

• Prices range from Rs 10.99 lakh to Rs 19.99 lakh (ex-showroom), covering Tech Line, GT Line, and X-Line.
• Value-focused HTK and HTK (O) are positioned as strong mid-variants for balanced features.
• Bookings set at Rs 25,000 through dealerships and online channels.
• Engine options include 1.5 NA petrol, 1.5 turbo-petrol, and 1.5 diesel with multiple gearboxes.
• New K3 platform improves structural integrity, space, and refinement.
• Level 2 ADAS and panoramic 30-inch display headline major tech upgrades.
• With widened variant coverage, robust powertrain choices, and elevated in-cabin technology, the 2026 Seltos targets a broader customer base while reinforcing Kia’s premium-yet-value positioning in India’s fiercely contested mid-size SUV arena.

Sources: Livemint, Times Of India, Rushlane, Times Now, Economic Times