Image Source: The Hans India
Hyderabad witnessed a star-studded styling spectacle on September 12, 2025, as Bollywood’s rising youth icon Ibrahim Ali Khan launched WROGN’s new collection at the Shoppers Stop store in Inorbit Mall. The event marked a vibrant celebration of fashion, individuality, and youthful energy, perfectly aligned with WROGN’s edgy and trendsetting ethos.
WROGN and the Spirit of Youth
WROGN, India’s leading men’s apparel brand, famous for its bold, unapologetic styles and youthful charm, appointed Ibrahim Ali Khan as their newest brand ambassador. His fresh charisma and fashion-forward aura perfectly embody the brand’s philosophy of being “real, raw, and unapologetic.” This launch event further cemented the brand’s ambition to deepen its connection with India’s young, style-conscious consumers.
The presence of Ibrahim Ali Khan, who has been a longtime fan and wearer of WROGN, made the occasion both personal and powerful. “Joining WROGN feels natural because it’s all about being yourself,” Ibrahim shared during the event, adding that Shoppers Stop has been a part of his shopping journey since childhood, making this partnership particularly meaningful.
The Collection: Style for Every Occasion
The newly launched Autumn-Winter 2025 collection dazzles with a fusion of premium fabrics and daring designs. From premium shirts and flat-knit polos for a suave day look to tailored trousers perfect for transitioning into the nightlife, the collection is designed to keep the style game strong yet effortless. The line-up also extends to luxe textures and metallic sheens ideal for the spotlight moments, ensuring that wearers don’t just fit in—they stand out.
In a fashion first, WROGN also introduced its footwear line, branded ‘WROGN Cocktails.’ The new range includes versatile, statement-making shoes that resonate with the urban youth’s desire for style and comfort.
The Event: Glamour, Music, and Fan Frenzy
Set against the backdrop of the bustling Inorbit Mall, the launch attracted enthusiastic fans, fashion lovers, and shoppers eager to catch a glimpse of their favourite star. The atmosphere was electric—complete with high-energy music, photo ops with Ibrahim, and exclusive offers to celebrate the momentous occasion. Early shoppers enjoyed surprise giveaways and style advice directly from the icon himself.
Kavindra Mishra, Managing Director & CEO of Shoppers Stop, highlighted how the event reflects the brand’s commitment to delivering fresh fashion experiences: “WROGN brings bold, trendsetting designs that empower our customers to express their unique style. This launch is a celebration of youth, individuality, and style.”
Looking Ahead: A Stylish Future
With this launch, WROGN, part of the Aditya Birla Group’s TMRW portfolio, is clearly aiming to strengthen its foothold among India’s dynamic youth demographic, embracing digital innovations and AI trends to remain at the cutting edge of fashion.
For Ibrahim Ali Khan, the partnership with WROGN is the start of an exciting journey, promising to inspire young Indians to embrace their true style boldly and unapologetically.
Relevant Sources: The Hans India, Deccan Chronicle, UNI India, Instagram
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