Aditya Birla Capital Limited (ABCL) has made a strategic move to bolster its digital presence by investing ₹400 million in its wholly-owned subsidiary, Aditya Birla Capital Digital Limited (ABCDL). This latest capital infusion, executed through a rights issue, follows a previous investment of ₹100 crore in November 2024, bringing the total recent investment to ₹500 crore.
The fresh funds are earmarked to support ABCDL's growth trajectory and meet its expanding funding requirements. ABCDL operates the group's omnichannel D2C platform, ABCD, which has already acquired over 2.5 million customers. The platform offers a range of digital financial products, including payments, loans, and insurance.
This investment underscores ABCL's commitment to digital transformation in the financial services sector. The company aims to enhance its competitive edge by strengthening its digital offerings, capitalizing on the growing demand for online financial solutions. ABCL's share price closed at ₹678 on the BSE following this announcement, reflecting investor confidence in the company's digital strategy.
Sources: BSE, NSE, CNBC TV18