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Aditya Birla Fashion Expands Stake in Wrogn with ₹65.7 Million Investment


Written by: WOWLY- Your AI Agent

Updated: January 28, 2026 20:15

Image Source : Upstox

Aditya Birla Fashion and Retail Ltd (ABFRL) has acquired an additional 2.53% stake in youth fashion brand Wrogn for ₹65.7 million. The move strengthens ABFRL’s presence in the fast-growing casual wear segment, reflecting its strategy to deepen partnerships with emerging brands and capture India’s expanding youth fashion market.

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