AI to the Rescue—Airtel’s Digital Bodyguard Saves 2.1M Mumbaikars

Image Source: MSN

Bharti Airtel has taken a major leap in digital safety with the rollout of its AI-powered fraud detection system in Mumbai, successfully protecting over 2.1 million users from phishing scams and malicious links in just 50 days. The initiative, part of a nationwide rollout, is designed to combat the rising wave of online fraud in one of India’s most digitally active cities.

1. How Airtel’s AI Shield Works

Real-Time Threat Detection: The system scans over 1 billion URLs daily across platforms like SMS, WhatsApp, Telegram, Facebook, Instagram, email, and browsers.
Instant Blocking: Harmful links are blocked in under 100 milliseconds, redirecting users to a warning page that reads: “Blocked! Airtel found this site dangerous!”
No Action Needed: The system is automatically enabled for all Airtel mobile and broadband users—no app, no installation, no hassle.

2. Why It Matters

Mumbai, ranked among India’s most digitally connected cities, is a prime target for phishing scams, fake delivery alerts, and banking fraud.
Airtel’s AI Shield protects a wide user base—from senior citizens and homemakers to students and first-time smartphone users.
The initiative strengthens India’s digital infrastructure by creating a safer, multilingual, and inclusive online environment.

3. What Airtel Says

“Customer safety is at the heart of everything we do,” said Aditya Kankaria, CEO – Mumbai, Bharti Airtel. “This innovation is deeply embedded within our network, offering proactive protection without requiring any action from the customer’s end.”

4. What’s Next?

Airtel plans to expand the AI Shield across other major metros and tier-2 cities.

The system will continue evolving with real-time threat intelligence and multilingual support, including regional languages like Marathi, to reach digitally underserved communities.

Sources: CIOL. Times of India, Communications Today